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Alec Tarshis

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Mobile: 0477 364 259
Email: hello@alectarshis.com

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I’m an internationally experienced senior leader, specialising in setting business strategies and ensuring execution on these strategies through both targeted and whole-of-business programs. I am passionate in turning strategy into action, adopting innovative agile methodologies to deliver quicker value.
I am outcomes driven, a keen networker and skilled stakeholder manager. I build confidence and credibility in diverse stakeholder environments. I have a keen curiousity and ability to synthesise complexity and build alignment and momentum among diverse stakeholders and teams.
An authentic leader inspiring teams to their best, I have lead teams to outstanding, innovative outcomes through credibility, confidence and clear vision.

Education

Melbourne High School
Monash University

Bachelor of Laws (Hons) - major: Intellectual Property
Bachelor of Economics - major: Business Information Systems

Experience

Telstra General Manager, Melbourne Jan 2013-Current
Telstra Business - Strategic Projects

Business and Customer Experience lead for $300m+ transformation program across entire Business customer base and Business channels.
  • Defined new transformation strategy for Telstra Business channels and customers to deliver over $1b incremental revenue and uplift of 20 NPS points.
  • Defined new Telstra Business Business Capability Framework as anchor for current state assessment and future investment and benefits realisation
  • Combined Telstra Business and Global Eenterprise Services transformation programs through governance and funding milestones to execution.
  • Implemented 2 Salesforce pilots for new B2B channel enabling 200% scaling nationally and enabling capture and management of 350k customer base and >$500m of revenue.
  • Led strategic review recommending future product bundling and solution approach with $100m annual revenue benefit.
  • Talent identification and management - recruited and managed staff who won Exec Director award FY16.

GM - Customer Service Delivery

Assurance - Customer Experience Improvement
  • Re-organisation, organisation design, recruitment - new team of 42
  • Stakeholder Management framework and execution
  • Defined and implemented team operating rhythm and deliverables

GM - Customer Service Delivery

BigPond Tech Support Improvement
  • E2E episode pathway analysis and identification of advocacy levers
  • Implemented Call Management transformation driving +4.9 NPS improvement, +3.4% resolution improvement, release of 8% of cost base.
  • Addressed advocacy levers driving +9 NPS improvement and 8% resolution improvement (FY14)

GM - Customer Service Delivery

Customer Strategy
  • Defined CSD Customer Strategy over 3 years
  • Advocacy planning, execution and reporting.
  • Key contribution to Telstra Operations Advocacy team for 3 year advocacy strategy delivered to COO.

Bullseye Business Director, Melbourne Apr 2011-Dec 2012

Melbourne office lead, leading all client accounts, business development, P&L management and solution delivery across onshore and offshore delivery teams.
  • Delivered digital and marketing strategies to variety of clients.
  • Developed new business - $1m client across 37 retail sites
  • Managed distressed program of work to solution launch.
  • Melbourne team talent re-invigoration and delivery methodology uplift..

Digital & Technology ConsultantVarious, Melbourne 2008-Dec 2011
GPY&R - Head of Digital

Head of Digital in leading Advertising/Comms agency, establishing and scaling new digital marketing capability and team.
  • New Business Development - >$2m
  • Defined and implemented new delivery structures, governance, processes and skills portfolio.
  • Defined and delivered new service lines and new streams of revenue.
  • Provided thought leadership to legacy agency personnel.
  • Led large teams across series of complex bids/RFI/RFPs and negotiations.

ANZ Bank - Senior Manager

ANZ Group Technology Strategy team defining and delivering group-wide multi-year technology transformation strategy.
  • Defined of Technology Strategy through best practice benchmarking and linking to strategic business objectives over 5-10 years.
  • Defined, planned and established $750m transformation program of work.
  • Ongoing C level executive communications.

Pfizer (USA)Senior Manager - International, Los Angeles 2002-2008

First of breed introduction of Chronic Disease Management Programs into US and European geographies.
  • Business Development and senior health stakeholder relationship management to introduce concept and benefits of Disease Management programs to drive health and cost outcomes - USA, UK, Italy, Finland
  • Product development, including first to market localisation for European language and clinical guidelines - UK, Italy, Finland.
  • Program Management of solution implementation - both clinical and technical.
  • Established local in-country sales and implementation teams.

Razorfish (USA)Client Partner, New York 2000-2002

Headed large account group services teams in delivering digital strategy and user experience driven design and development of innovative digital solutions for key clients (Avaya, US Trust, Verizon).
  • Business Development - grew account from $300k to $4m.
  • Engaged with key customers as Trusted Advisor for their key business strategy planning.
  • Successfully delivered programs of work across >8 projects >$4m in consulting fees.

Reef Partners (USA)Founder & President, New York 2002

Founded new consulting service provider focusing on transformation digital solutions.
  • Defined and delivered business critical digital solutions for large telecoms provider (Avaya) driving ROI through cost reduction and increase in agility.
  • Established and grew new start-up digital services agency.

IBM/LotusProject Manager, Melbourne/NZ/Sydney 1996-2000

Managed delivery of first of their kind knowledge management and internet banking solutions (up to $5m) for existing banking client and new market entrants.
  • First of kind internet banking solutions delivered in Australia (AMP Bank) and NZ (BankDirect).
  • Leading Lotus Notes solutions delivered to Westpac, ACI, IBM GSA, Mercantile Mutual, Telstra.
  • Achieved status of Regional SME for internet banking.
  • 1999 Managers Excellence Team Award.

Arthur AndersenSenior Consultant, Melbourne 1994-1996

Big 6 consulting practice, delivering projects to Top Tier clients through best practice methodologies.
  • BPM, Activity Based Costing, Strategy and Technology Strategy.
  • Project management, business consulting, business analysis, business requirements definition and documentation, technical development.

Gledhill Burridge & CathroSolicitor, Melbourne 1993-1994

Acted as solicitor for commercial clients in Litigation, Commercial Contracts and Tax matters.

Professional Associations

Project Management Profressional (PMP) - 2008

Barrister & Solicitor of the Supreme Court of Victoria - 1994

Hobbies
Travel, Cooking, Eating, Cycling
References
Available on request